Journal of Rural Studies

Elsevier

Published by

Elsevier

Highlights

  • Introduces a strategic management–oriented urban planning model for rural neighborhoods under urbanization pressure.
  • Provides an empirical case study of Paşaköy–Köyiçi, highlighting socio-spatial challenges in peri-urban rural transformation.
  • Develops a design-led implementation zoning plan incorporating SWOT-based strategic decision-making.
    Demonstrates how participatory planning and design integration can preserve rural identity while enabling sustainable development.
    Contributes to rural studies by linking governance, spatial planning, and community participation in a practical framework.

Abstract

This study covers the Paşaköy-Köyiçi area, located on the outskirts of the city, which has been designated as a neighborhood rather than a village. While the Köyiçi area possesses a rich and holistic composition in terms of natural features, this value has not been able to be utilized. Its proximity to the Istanbul Bosphorus Bridge, which connects the European and Asian continents, and its attractiveness for regional transportation, place the study area under intense urbanization pressure. The lack of restrictions in legislation regarding the preservation of rural identity and the artificial environmental elements constructed near the area through national projects creates pressure for the creation of a zoning plan that will lead to the development of the area as a typical neighborhood. This study aims to urgently create and maintain an attractive and comprehensive implementation zoning plan that will protect and utilize rural values while also considering natural features as a whole, in order to eliminate various urban risks. Numerous studies exist in the literature on urban planning and strategic planning. The prominent aspect of this study, and its contribution to the literature, is its approach to urban planning management by determining strategies specific to rural areas and creating urban designs from the perspective of "strategic management," a subfield of project management science. The process, conducted using the strategic management cycle chosen as the methodology of the study, includes the stages of SWOT analysis, direction setting (mission and vision), strategy determination, and strategy implementation. A design-oriented rural development plan is obtained as the implementation instrument of the strategy. Design decisions are reached through collaboration to create a clear, strategically designed composition. The participatory urban planning process begins with face-to-face surveys conducted in the field, followed by spatial analyses and evaluations to determine the strategy step by step. Although the study presents a design-based urban planning practice in a boutique rural area as its final product, it contains valuable data for researchers interested in the sociotechnical aspects of urban organization and governance. With the design, multifunctional road sections, rural welcome centers, digital routes, bio-trenches, and panoramic building typologies are identified as some of the urban elements that are intended to be highlighted. The study concluded that, due to the novelty of the resulting zoning plan, an optimal period for conducting the "monitoring/evaluation" phase, the final stage of the strategic management cycle, had not yet elapsed. Therefore, the monitoring/evaluation phase of the zoning plan is excluded from this study, which is based on Fred R. David's Strategic Management Process Model. To ensure the continuity of the dynamic cycle of strategic management within the study area, it is suggested and emphasized in the conclusion that the monitoring/evaluation phase should be conducted periodically under the leadership of the district municipality and neighborhood administration.

Keywords

Rural Development Planning on the Outskirts of the City
;
Urban Design
;
Strategic Management
;
Paşaköy-Köyiçi

Introduction

Located at the heart of daily life, the neighborhood is an important settlement unit that forms the organizational backbone, first in its own focus and then in the city as a whole, with its unique values. With the enactment of Law No. 6360 in 2012, the legal status of villages in Istanbul Province was abolished, and they were transformed into neighborhoods within the districts in which they are located. With the additional article added to the current zoning law, the decision on whether or not to preserve the rural area status of villages with a population of less than 5000 is left to the decision of the metropolitan municipal councils in the cities where they are located (11).
With the aforementioned law, the adjacent area (jurisdiction area) boundary of Istanbul Metropolitan Municipality was accepted as the Istanbul Provincial boundary. Thus, Paşaköy, of which Paşaköy Köyiçi Location, the subject of this study, is a part, became a neighborhood in the Sancaktepe District. The transfer of authority from the Governorship-Local Administration to the Metropolitan Municipality and its affiliated District Municipality has led to disruptions in the provision of services to rural areas and confusion among citizens. It is defined in the legislation that neighborhoods that will maintain their rural characteristics can gain the title of rural neighborhood (30). Although the rural neighborhood application is considered a solution to the problems of the rural area, in practice, it is perceived as a regulation made to support the villagers economically (15).
The scattered and isolated nature of rural settlements, the inadequate provision of physical and social infrastructure services, the failure to overcome challenges related to geographical structure and climatic conditions, and the inadequacy and uneven distribution of capital should be considered as the reasons for the failure of plans in Türkiye to achieve economic development and reduce regional imbalances. These are considered among the fundamental problems that fuel underdevelopment and cause the failure of rural development initiatives. In addition, the weakness in communication management, which determines social capital, is thought to be an important reason for the development problem (23).
Rural development approaches are included in legal documents at the national and regional levels. Rural development is included in the goals and policies of the Eleventh Development Plan (2019-2023) under the heading "livable cities, sustainable environment". It is stated that the Rural Infrastructure Support Project (Kırsal Altyapıyı Destekleme Projesi/KIRDES) will be implemented in metropolitan provinces (17).
Rural areas hold a significant place in the country in terms of size, economic data, and local characteristics. Rural settlements stand out in many regions today with their unique features, form, and cultural richness (16). The architecture, spatial characteristics, and texture of cities, the creation of urban identity, and the implementation of unique design decisions aimed at preserving and developing their unique riches are increasingly important globally(2).
The pressure of globalization, the problems arising from the increased population density in city centers, the habit of working remotely during the pandemic, and subsequently hybrid working opportunities have made the tendency to live in rural areas a matter of personal prestige for middle and upper income groups (8). This interest is also triggering changes in socio-economic, cultural, administrative, and spatial elements in rural areas. Thus, the attractiveness of rural areas is increasing in terms of culinary arts, cultural destinations, architecture and urban fabric, natural and artificial landscape areas, tourism, accommodation, and other service sectors (7).

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